Domain Name

2008-03-18T14:17:00.000-07:00

Central to Marketing on the internet these days is your company's domain name. By using this powerful information, you can dominate the online business world!

Domain names have gone through a cycle. In the late 1990s domain name speculators bought up any name they thought had any potential, hoping to land big bucks selling a name. But after the dot-com-bust in 2000, the prospect of holding hundreds of domain names for ransom lost its luster and the price of domain names plummeted in the US. These days your chances of finding a good domain name at a reasonable cost are really pretty good

What are the steps to maximize sales?

Domain name-marketing process

2008-03-18T13:58:00.000-07:00

Tips on Selecting a Domain Name

Before you promote your busines or product online, you have to register and buy domain names. Your domain name selection is part of the marketing process and should not be taken lightly. If you already have a website in place, you can incorporate these ideas to exceed to the next level of sales. Here are some key steps for success:

1. Choose a domain name for your business AND for your product.

You should start with multiple domain names . For example, if your business is ABC Corporation and your product is called Maximize Your Sales, then get a domain name called www.ABCCorporation.com and www.MaximizeYourSales.com. You can have both of these domain names pointing to different pages of your web site. This way, customers who only know you by your product name can find you easily by typing in the NameOfYourProduct.com, and those who know you by your corporate name can find you easily by typing YourCorporation.com.

2. Get domain names with dashes in them.

Now, go out and purchase www.ABC-corporation.com and www.Maximize-Your-Sales.com. Why should you do this?

Two reasons, really: The first is aesthetic appeal. Wouldn’t you agree that it’s easier to read the long domain names with the dashes in them? However, it is much easier to type a name into your browser without the dashes, and that makes it easier on your customers, which is why you purchased the domain name without the dashes.
Additionally, domain names with dashes sometimes rank a bit higher in the search engines. A higher ranking in the search engines will drive more customers to your web site. Search engine algorithms are ever changing, but buying multiple domains and pointing each one of them to a specific, product-related page on your main site can ultimately help you make more sales in the future. Be sure not to point multiple domains at the same page, though -- that will get you dropped from most search engines.

3. Purchase domains that are similar in spelling to yours.

Every day, someone misspells a word. Inevitably, they will still land on someone's web page. Why not yours? Using the example above, you might want to purchase www.abccorperation.com and www.maximiseyoursales.com just to be safe. It's easy to reroute these names to your main web page after you own them.

4. Use a top keyword in your domain name.

Suppose you are selling constuction tools. You sell low cost, high quality tools. The brand name of your company is Construction Tools World. Using the tips above, you will purchase the domain names for your company. But what about your product?
The key here is to look for names for your product domain that people will be searching for. When a potential customer goes to a search engine, will they look for “low cost high quality constuction tools”? Or will they look for “Cheap Tools”? With a little research, you can find out what people are looking for.
From my studies, I use two tools to see what people are looking for on the internet: WordTracker and Overture’s Inventory. Simply type in the word or phrase you are looking for and you will see instantly which phrases are most popular.

Choosing a domain name is an important part of the overall marketing process and should not be taken lightly. Make sure your domain name represents your company, product and image, and you'll be setting a great foundation for future sales.

Low cost domain names,domain transfers, web hosting, email accounts, and much more:

GODADDY.com

http://www.godaddy.com/gdshop/compare/gdcompare_domain.asp?isc=gooxt006ba

Quick video on how to buy a domain name

http://cdn3.libsyn.com/kalixo/Martini_047_2008_03_02.mp3

DOMAIN

Domain Name

Domain name-marketing process